Sports Unlimited Retail to roll out RFID to 100 multi-brand stores


JD Sports Plc. subsidiary will be able to ship-from-store source tagged items from a.o. Nike and Asics second half of 2020

Groenlo, The Netherlands – February 17 2020

Nedap today announced that the Dutch multi-brand athletic footwear and apparel retailer Sports Unlimited Retail (SUR) has selected Nedap’s !D Cloud software for the RFID roll-out to their 100 stores in the Benelux. The roll-out starts second half 2020.

!D Cloud is a Software-as-a-Service solution specifically developed for retail RFID applications, giving retailers the quickest route to implement RFID and improve their in-store stock accuracy to over 98%. The roll-out decision at SUR was preceded by a proof-of-concept in selected stores to confirm the effectiveness, user-friendliness and scalability of the !D Cloud solution. For the roll-out, all stores will be equipped with the Nedap !D Cloud software and Zebra RFID readers.

Source tagging in a multi-brand retail environment

The RFID deployment at SUR will start with equipping all own merchandise with Avery Dennison RFID labels during the production phase, so called source tagging. In addition, source tagged merchandise from brands such as Asics and Nike are added to SUR’s RFID project. SUR’s ambition is to add all leading brands to the project, in order to have full inventory visibility, regardless of brand or point in the supply chain.

Optimized sales based on inventory data

Wouter Grob, Buying & Merchandise Director at Sports Unlimited Retail (SUR) at Sports Unlimited Retail explains: “Our foremost goals are to raise our in-store inventory accuracy and improve the on-shelf product availability, which will lead to improved sales both in store and buy-online and ship-from-store orders. In Nedap, we have found the perfect partner with a lot of experience and expertise in all relevant areas – from tagging to implementation. When we are ready, we are able to use Display Compliance. This !D Cloud feature allows us to always display the ‘best’ shoes based on sales and inventory data.”

Bruno Bakker, Business Developer RFID at Nedap Retail Benelux adds: “Sports Unlimited Retail is the one of the first Dutch multi-brand retailers, who rolls out RFID and we are extremely proud that SUR has selected us as their partner. It is really exciting to see how much impact RFID can have on the retailer’s bottom line by giving real-time insights into inventory levels, the location of products and providing actionable data which items need to be refilled or replaced.”

About Sports Unlimited Retail (SUR)
Sports Unlimited Retail is the biggest Dutch Sports and Adventure footwear and apparel multibrand retailer with her fascia’s Perry and Aktiesport.

Aktiesport is the largest sports retail business in the Netherlands with a sharp focus on selling football and lifestyle goods from various brands such as Nike, adidas, Puma, Under Armour and FILA.

Perry is a multi-brand sports and adventure retailer with a focus on functional sports, sports lifestyle and adventure simultaneously.

SUR is a full subsidiary of JD Sports Fashion Plc, the leading multichannel retailer of sports fashion and outdoor brands in Europe, Asia, Australia and North America.

More information about SUR: 

About Nedap N.V.
High-tech company Nedap N.V. creates high-quality, innovative hardware and software products that enable people to be more productive and successful in their professional lives. Nedap N.V. has a workforce of over 750 employees and operates on a global scale. The company was founded in 1929 and has been listed on Euronext Amsterdam since 1947. Its headquarters is located in Groenlo, the Netherlands.

About Nedap Retail
Nedap is the Global Leader in RFID-based Retail solutions. Nedap helps retailers permanently prevent losses, optimize stock levels and simplify the multi-store retail management using RFID. Nedap’s RFID software platform gives retailers real-time item-level insights into their stock levels and the exact location of each item. Using these real-time insights, retailers are able to be more agile, offer customers a better shopping experience, and increase sales.

For more information, please contact:

Ilse Protsman
Marketing Communication Manager
Nedap Retail

+31 6 55 41 51 67